Civil Aviation Resource Net August 12, 2010 News: marketing sales management team as the China Eastern Airlines Wuhan Co., Ltd. (China Eastern Airlines Wuhan Co., Referred to as “China Eastern Airlines Wuhan Company”) sold one of the troika are served by the route manager, ticket operations director of the backbone of the composition of such positions, established one year ago, the Banner Stands firmly establish the concept of service marketing, with professional service, skilled in business skills, in order to channel customers (agents, travel agents) to provide high-quality, thoughtful, careful, professional high quality services for the marketing of the normal work laid a solid foundation.
Only what customers think, worry about customer needs, with integrity to move channels to customers to change their China Eastern Airlines Corporation Limited (China Eastern Airlines Corporation Limited, referred to as “Eastern”), cognitive, positive and progressive transfer of new Eastern All of these changes and guide visitors try to take the Eastern Airlines flight, the idea of China Eastern, to achieve the goal of Wuhan to profitability. This Sales Manager adhere to the “six non-stop” dedicated service channel customers:
First, communications uninterrupted. Sales manager insisted phone 24 hours a day, no matter how late, as long as we have time to answer customer calls. Channels to customers that: “In the past, if we sold some of the special needs, such as stretcher passengers, B2B systems use the class, not sure which department to apply to find and feel part of many, the process is too complicated, it is easy problems, is now much more convenient, as long as consult your sales manager, will receive a response. “.
Second, monitoring, reporting agency sales data without interruption. Regular statistical analysis of sales channels, customers and found abnormalities in time to take corresponding measures. In accordance with the standard sales market share, customers regularly to inform their sales channels share CEA tickets, guide channel customers, especially large channel customer sales Eastern Airlines ticket.
Third, continuous collection of market information. Actively visiting agents, travel agents, and held talks with, in order to obtain market information, decision-making for the higher level of sales to provide the basis to determine the sales of ideas. Sales Manager Xing Juan learned the high-end travelers interested in booking ticket wins more suited Cheong Hang E Cards highlighting the product, the effect is very good.
Fourth, information, training uninterrupted. In order to better promote the new products and policies to promote the company and the customer contact channels to improve the ability to sell Eastern Airlines, not only selling products using the network platform release, has also used such Retractable Banner Stand print advertising medium showcasing the latest products. Guide channel for the sale of our company customers, transit and other products and sales promotion, and actively contact the relevant department has organized the company agent training, to channel customers to fully understand the company’s products, the sales channels for customer business problems to start with the positive warm discussion. In the training process, we not only sales skills and experience to share with each other, and common problems encountered on the current objective, and open discussion. Training activities, not just a study, also a kind of interaction, not only enhanced mutual understanding, deepen friendship with each other.